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Our Mission, offer high quality affordable custom wheels​

Who doesn't want light, strong, cool looking wheels? Who has $2500 to spend on those wheels? Not many, so here we are. During our search for the perfect components, we had two requirements, high quality and reasonable price. It wasn't easy, but the hard work payed off with our excellent manufactures, White Industries, Power Tap, Sapim, and our own RaceRim products. Another important element, since we are not all made the same, we needed to be able to offer custom options. 20/24, 24/28, 28/32, 28/28 for cyclocross, black spokes, silver spokes, lots of choices to meet your requirements. So pick your parts, we'll build them up, and enjoy the ride!